We provide your brand with a prominent position on the digital map

75% of people who enter a search query into a search engine don't scroll past the first page of the search results. So, if your website doesn't appear on that first page, 75% of your potential customers won't find your website through a search query. SEO, or search engine optimization, involves a series of activities that help search engines better understand and assess the value of your website, allowing it to appear on the first page of the search results.

Curious how SEO can help increase visibility for your brand? Contact us.

Search engines build their own index of pages on the internet. When someone enters a search query, the search engine searches this index for all websites and pages that match the query. These websites and pages are then displayed in the search results. The position a particular website receives depends on 4 factors:

• The usability of the website
• The discoverability of the website and pages by the search engine
• How well the pages on the website match the search query
• The credibility of the website

Komate provides concrete advice and gives you specific to-dos to optimize your website on each of these 4 aspects. Want to know exactly what this entails for your business? Contact us.

Through online advertising, you can ensure that your brand is shown to your target audience at the moment they are searching for the products or services you offer. This increases brand awareness among your target audience and drives highly qualified leads to your website. An example further illustrates this. For a travel agency providing package and group tours, it's relevant to create search engine ads, for example, with special offers, which are shown to people entering search terms like 'group trip' or 'all-inclusive trip' and whom we know are interested in traveling or discovering new locations and cultures. Through this specific targeting, the travel agency reaches the right audience at the moment they are searching for trips, leading people with high purchase potential to the website.

Online advertising can also boost your business's visibility in the local neighborhood. Consumers are increasingly searching online, making online visibility very important for local businesses as well. For example, it may be useful for a garden landscaper who works within his municipality and three surrounding municipalities to advertise on local municipality-specific online platforms to increase his local brand awareness.

As you can see, online advertising offers many benefits. Want to know which types of online ads are relevant for your business? Contact us.

We always start by developing the strategy: which online marketing initiatives contribute positively to achieving your strategic business objectives? Does the strategy contain online advertising? Then we go through the following steps.

We determine which type of online ad is most suitable to reach your target audience and achieve your goals. This could include search engine ads, ads on other websites, on social media, or a combination. Next, we discuss the budget available for online advertising. If we have identified different types of ads, we distribute the budget in the most efficient way.

Then, we develop a strong campaign for each type of ad. This involves determining the target audience, choosing the bidding strategy, and creating the ad. We often launch 2 different versions of 1 ad, also known as an A/B test. An A/B test allows us to quickly determine which version of the ad contributes most to achieving your goal. After launching the campaign, we don't stop: we closely monitor the results and define additional optimizations.

Curious about how this process could look for your brand? Contact us.

As part of the online marketing strategy for your brand, we determine the social media platforms your company should be present on. We do this by answering two questions: 'where is your target audience present?' and 'what goals do you want to achieve?'. If you have a clothing store and mainly target a younger audience, then Instagram, TikTok, and Pinterest are relevant platforms for your business. If your goal is to create brand awareness, then it's best to be present on Instagram and TikTok. However, if your goal is to increase traffic to your online store or stimulate sales, then Pinterest would be the best choice.

Once we have your approval on the selection, we create a content calendar. This includes all paid and unpaid social media posts for the next three months. For each post, we determine the date it should be posted, the topic, the goal, and, in case of a paid post, the target audience. By creating one content calendar across all selected platforms, we ensure consistency in our content strategy.

The posts are then created and published. We also monitor the results, based on which we continuously adjust.

Do you want to know which social media platforms are suitable for your business and how you should position yourself on them? Contact us and we'll be happy to assist you further.

Email marketing has a significant advantage compared to other types of online marketing: personalization. In an email, you can address your potential customer personally and offer him something specifically tailored to his situation. If your potential customer has already received a quote but hasn't become a customer yet, you can easily send him an email referring to his personal quote, convincing him to become a customer. This way, you remain top-of-mind with your potential customer. Additionally, email is also a powerful tool to convince existing customers to make a repeat purchase. You can send promotions to existing customers who made a similar purchase in the past.

Looking for structured email marketing that isn't perceived as spam by your target audience? Contact us for a suitable email strategy for your business. Or do you need help collecting email addresses? We can support you with that too.

Initially, we determine the goal of the campaign and conduct a baseline measurement: where are you today and where do you want to go. Then, we determine how we can measure the evolution in this situation related to the campaign. The results enable us to improve the campaign and thus increase its success.

Is the goal to increase sales through your website? Then our baseline measurement consists of the sales your website currently generates. Once people receive an email, they need to take two steps to make a purchase: clicking from the email to the website and then making a purchase. We measure the first step by the number of clicks on the call-to-action (the 'clickthrough rate'). The second step is tracked by monitoring the user's actions on the website (via a 'UTM tag'). Only completions of the second step contribute to achieving the goal. However, understanding the first step is also important. If we notice that the number of people clicking through to your website is much larger than the number of people making the purchase, this may indicate that the email doesn't set the right expectations. With these insights, we can optimize and increase the success of the campaign.

Curious which email campaigns will take your business to the next level? Contact us.