7 Concrete online marketing tips for construction companies who want to grow.
You work hard, deliver quality, and your customers are satisfied. But how do you make sure more people can find you? How do you ensure you're not just getting customers through word-to-mouth, but are also visible online for new projects?
Good news: You don't need to be a marketing specialist to achieve results. With a few smart, accessible steps, you can accomplish a lot as a construction company. Here are 7 concrete marketing tips you can implement today:
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1. Update your Google Business Profile.
Your Google Business Profile (formerly Google My Business) is often the first thing people see when they Google you name or services. A well-filled-out profile ensures that you're found more easily locally, and it helps you appear trustworthy.
Make sure to include:
- Correct address and contact information
- Opening hours (even if they're flexible)
- Recent project photos
- A brief description of what you do
BONUS: Ask satisfied customers for a Google Review!
2. Show projects on socials.
Before-and-after photos of your work always perform well. Not only do they showcase your craftsmanship, but they also highlight the types of projects you handle.
What works well:
- A short description of the project
- Location & type of work (e.g., "Renovation of family home in Zwolle")
- Photos of the process or the final result
Consistency is key: 1 post per week can make a significant difference in visibility.
3. Collect client reviews.
Satisfied customers are your best salespeople. Ask them for a review on Google or request a short testimonial that you can use on your website and social media.
TIP: Ask for specific feedback, such as "What did you think of the collaboration?" or "What stood out positively during the project?"
Post the reviews:
- On your homepage
- In quotes or proposals
- Under project descriptions
4. Clear and professional website.
Your website is often your first impression. If it's outdated, potential customers will move on. You don't need a complicated site, but it should be clear and trustworthy.
Essential on your website:
- A clear description of your services
- Project photos + references
- Contact information and an easy-to-use form
- A strong call-to-action (e.g., "Request a free quote")
5. Be found on Google.
Even if you're not advertising, you can still be easily found, as long as you use the right keywords on you website. Think of terms like:
- "Carpenter Antwerp"
- "Dormer installation in Ghent"
- "1930s home renovation"
Use those keywords in your pages, headings, and image names.
EXTRA TIP: Add a FAQ section with questions that customers often ask. It's good for SEO and for your visitors.
6. Start small with Google Ads.
If you want to be found faster, Google Ads is a powerful tool. You only advertise to people who are already actively searching for what your offer - perfect.
Start small:
- Choose a few services + regions
- Set a daily budget
- Direct visitors to a clear page on your website
Keep it simple, track results, and gradually scale up if it works.
7. Share your knowledge.
People are not only looking for a skilled professional but also for someone who thinks ahead. Show this online by sharing tips:
- "5 things to consider when renovating"
- "When is it smart to replace your roof?"
- "Our checklist for a stress-free renovation"
This type of short content can be posted on your website, social media, or even as a free download (which can also help you gather leads!).
Ready to grow?
Online marketing doesn't have to be complicated. With these 7 steps, you can appear more professional, be found more easily, and generate more inquiries - without it taking up days of work.
At Komate, we help construction companies do exactly that: grow through smart, practical marketing.