From word-of-mouth to online succes: the new reality for construction companies.

In the construction industry, word-of-mouth has always been the most powerful form of marketing. Customers rely on recommendations from friends, family, and business networks. However, in the digital age, this is changing rapidly. Construction companies that rely solely on word-of-mouth miss out on opportunities to expand their reach and grow their business.

In this blog, we'll show you how online marketing can amplify the power of word-of-mouth, so your construction company can not only be locally known but also achieve online succes.

Inhoud

1. The new word-of-mouth.

Today, 95% of people search online first before choosing a construction company. They read reviews, view project photos, and look for reliable information. Your online presence is your new word-of-mouth.

  • Google Reviews and customer feedback ensure that your business gets recommended, even if people don't know you personally.
  • Social media platforms like Facebook and LinkedIn allow you to share your work and interact with clients you may never have met in person.

2. Network and visibility.

Local networking remains a valuable source of clients, but you can expand this online network by being active on platforms that matter to your target audience.

  • LinkedIn: Share your projects, work experience, and successes to expand your network.
  • Facebook and Instagram: Post photos of completed projects and customer reviews to increase your reach.

This way, you not only strengthen your physical network but also build a strong digital presence.

3. Reputation with reviews.

Social proof is a powerful tool in the online world. Clients read reviews, look at testimonials, and want to know what others think of your work. This boosts trust in your business.

  • Google Reviews and Facebook reviews give your company credibility.
  • Project case studies on your website show what you've accomplished and how you've helped clients. This increased the likelihood that visitors will choose your services.

4. Visible with local SEO.

Many construction companies target a local audience, so local searches are essential.

SEO (Search Engine Optimization) ensures that your business is visible when potential clients search for construction services in your area.

  • Optimize your Google My Business page so your company appears in local search results.
  • Use local keywords on your website, such as "contractor in Antwerp" or "kitchen renovation Sint-Niklaas."

5. The power of content.

Share your expertise online. People are always searching for answers to their questions, especially when it comes to construction projects. By sharing your knowledge and expertise, you can position yourself as an industry expert.

  • Blog posts: Share useful tips, trends, and advice on construction projects.
  • Videos and photos: Show how you approach projects and the quality you deliver.

By sharing valuable content, you build trust and increase the chances that customers will reach out to you.

6. Expand your network.

Word-of-mouth had always been powerful, but in the digital world, you can use online marketing to expand your network. You can easily reach your network via social media, email marketing, and online ads, even if you're geographically distant.

  • Social media ads can help you reach your network, even beyond your current reach.
  • Email campaigns allow you to stay in touch with potential clients and nurture them even before they're ready to start a project.

7. Measurable results.

The advantage of online marketing is that it is measurable. Unlike word-of-mouth, you can see which campaigns are performing well and where you need to adjust your efforts.

  • Google Analytics / Looker Studio shows you how many visitors your website gets, which pages they view, and how many leads you generate.
  • Ad campaigns can directly lead to inquiries, so you can measure the ROI.

Conclusion.

Word-of-mouth and online marketing go hand in hand. Construction companies can extend the power of word-of-mouth by strengthening their online presence. This can be done by:

  • Collecting online reviews and social proof.
  • Being active on social media and optimizing local SEO.
  • Sharing content that showcases your expertise and adds value for your customers.

By using online marketing smartly, you can nog only expand your network but also amplify the power of word-of-mouth and ultimately attract more customers.

Ready to transition from word-of-mouth to online succes?

At Komate, we help construction companies enhance their online presence and expand their network. Want to know how we can do this for your business? Schedule a free consultation and discover what we can do for you.

Start today!