What should be on a construction company website to build trust?
You can be the best builder, but if your website doesn't reflect that, you'll miss out ons customers. In construction, trust is everything: people want to be sure that you deliver what you promise. And your website is often the first place where that trust starts - or ends.
So, what absolutely must be on a construction company website to gain that trust? Here are the essential elements that you can implement today.
1. Clear service info.
Sounds obvious, but many construction companies put this vaguely or somewhere at the bottom of the site. Make it immediately clear:
- What you do exactly (e.g., "full home renovations" or "specialist in dormer windows").
- Who you work for (private clients, B2B, housing corporations...).
- The region you serve.
TIP: Consider creating separate pages for each service. This is clear and also better for your Google Search ranking.
2. Real project photos.
Use real project photos instead of stock images. Nothing builds trust more than real work. So, show off your projects:
- Before & after photos.
- Close-ups of details.
- Work in progress.
- Final results with a brief explanation.
Visitors want proof. "Show, don't tell."
3. Customer reviews.
What others say about you carries more weight than what you say about yourself. A good review on your website shows that you are reliable and professional.
- Include at least 3-5 customer reviews on your homepage or project pages.
- Use names + location (e.g., The Jansen Family - Dendermonde") for added credibility.
- Bonus points for a photo of the customer or the final result.
4. Clear call-to-action.
Now your visitor knows what you do and that you do good work... but what should they do next?
Place a clear CTA in multiple locations, such as:
- "Request a free quote"
- "Schedule a consultation"
- "Call us directly for a price estimate"
Make it easy: no long forms or hidden contact details.
5. A face behind the company.
People do business with people. So, show your team - even if it's small. A photo of you (and/or your colleagues) with a short intro makes your website more personal and builds trust.
And "About Us" page with a brief story about approach, craftsmanship, and values works wonders.
Conclusion.
This should be on your website:
- Clear explanation of your services.
- Real photos of your work.
- Customer reviews and testimonials.
- Clear CTAs and contact options.
- Personal touch with photos or a story.
Ready to make your website exude trust?
At Komate, we help construction companies transform their website into an online business card that works: professional, clear, and with the right sense of reliability.