Versele-Laga and Opti Life:
Responsible for pets, innovative in communication.
Versele-Laga is an established name in the world of pet food and care products. They focus on providing high-quality nutritional solutions for pets, backed by in-depth knowledge of the needs of both animals and their caregivers. With Opti Life, Versele-Laga offers a premium product line for dog and cat nutrition aimed at health, well-being, and vitality. Their mission? Not only to deliver top-quality products but also to play an active role in improving the lives of both pets and their owners worldwide.
Results that speak.
Versele-Laga had a clear digital marketing strategy, but its execution came with challenges. Internal teams, partners, and stores lacked engagement, the support for Opti Life scales points could have been more effective, and standing out in this saturated market was difficult.
With Komate's support in implementing their strategy, Versele-Laga achieved a significant improvement:
- Improved internal communication
- Increased marketing impact
- Greater visibility on social media
- Stronger customer interaction
Thanks to a well-thought-out strategy and targeted execution, Versele-Laga / Opti Life strengthened its digital presence and built an authentic connection with its target audience.
Versele-Laga faced the challenge of keeping both internal teams and partners engaged and motivated to achieve their goals.
It was a challenge to provide the right support to stores selling Opti Life products and help them present the products optimally to get the most out of them.
In the saturated pet food market, Opti Life wanted to stand out by building an authentic connection with target audience, which requires thoughtful communication and targeted marketing efforts.
Source: Versele-Laga, Opti Life
Versele-Laga.
Internal engagement with Ambassify.
To increase the engagement of employees and partners, Ambassify was implemented, a platform for employee engagement and advocacy. This enabled us to:
- Streamline internal communication by sharing inspiring campaigns and updates.
- Engage employees in the Versele-Laga story by encouraging them to actively become brand ambassadors.
- Support stores selling Opti Life products by providing them with marketing tools, knowledge, and resources to better inform and excite their customers.
The result?
An increase in internal interactions, more motivated sales partners, and a stronger connection between employees and the company's values.
Opti Life.
Focus on email marketing and Instagram engagement.
Komate supported Opti Life in executing their digital strategy with a targeted approach to increase online visibility and brand engagement.
1. Email campaigns via MailBlue
- A personalised email campaign, linked to a promotion, targeting both existing and potential customers.
- Segmentation and automation ensure relevant and tailored messages, such as product recommendations, tips, and exclusive promotions.
2. Instagram engagement
Regular interaction with followers, such as:
- Liking and commenting on followers' posts.
- Actively responding to stories and DMs.
- Responding to comments under Opti Life posts.
- Following potential customers with interesting profiles.
The result?
Through the email campaigns, we saw significant increase in open rates and click-through rates, as well as direct sales. The Instagram engagement resulted in a clear growth in followers and an increase in the engagement rate.