Platteau Ramen & Outdoor:

Tradition in craftsmanship, innovation in digitalisation.

Platteau Ramen & Outdoor is a well-established name in the Dendermonde and Ternat region, specialising in high-quality windows, doors, and outdoor solutions. With decades of experience, they offer sustainable, functional, and aesthetic products, focusing on quality and customer satisfaction. Their mission? To inspire and support customers in creating a comfortable, sustainable, and stylish home.

Results that speak.

Platteau faced a challenge: despite their digital efforts, the expected results failed to materialize. They had invested heavily in digital channels, but it felt like no one noticed. No interaction, barely any visible results, and no clear picture of who their online visitors were. It was time for a change!

Together, we took action and delivered impressive results:

  • 50% more engagement
  • 100% more relevant visitors
  • 20% more social media followers
  • 20% more online leads

With a targeted approach and smart strategies, we breathed new life into their digital presence and helped Platteau grow like never before!


A modern logo, a sleek colour palette, and a consistent brand style that represents both "Platteau Ramen" and "Platteau Outdoor".

Platteau's two separate websites - "Platteau Ramen" and "Platteau Outdoor" - each had their own branding and focus but shared significant product overlap. This led to the integration of windows, doors, and outdoor solutions into a single website, supported by the modern rebranding.

The new brand style is implemented across all online channels, ensuring a consistent presence on every platform to create a cohesive and impactful digital story.

"Since we started working with Komate, we’re reaching exactly the right audience. Our website now attracts much more relevant visitors, and engagement on social media has grown tremendously. It feels like we’re finally having real conversations with our customers!"

- Koen Platteau, CEO Platteau Ramen & Outdoor

Solutions.

Rebranding.

Platteau Ramen & Outdoor opted for a complete rebranding to maintain and strengthen its strong position. The rebranding provides a visual upgrade and reflects the company's values, ambitions, and future vision.

How?

We started this process with a brand identity workshop to go back to the core questions: Who is Platteau, what do they stand for, and what image do they want to project? The following aspects were covered: 

  • Offers & services
  • Review of current digitalisation
  • Competitive analysis
  • Target audience
  • Core values
  • Brand personality

Following this valuable workshop, we visually translated the results into the following elements:

  • Concept & design
  • Logo
  • Colour

The result? 

A modern logo, a sleek color palette, and a consistent brand style that reflects Platteau's core values: quality, sustainability, and innovation. The new look exudes confidence and professionalism.

Source: Unform.agency

New website.

A rebranding also requires a digital identity that meets the modern expectations of customers. The new website was developed with the Umbraco CMS.

For Platteau, the following aspects were important in this process:

  • The existing URL 'platteauramen.be' was transformed into a single overarching website.
  • The takeover and integration of existing content.
  • Various layouts that emphasise customisation and flexibility.
  • All products for windows, doors, and outdoor are consolidated. 
  • The navigation bar features two clear tabs:
    • 'Windows and Doors' with blue as the primary colour.
    • 'Outdoor' with green as the primary colour.
  • These colours enhance intuitive navigation and highlight the identity of the product categories.

The result?

An intuitive website that presents Platteau's full range - windows, doors, and outdoor - in an organised  manner. With its responsive design, the site is fully accessible on any device.

Discover it yourself: https://platteauramen.be/

Digital marketing.

After the rebranding workshop, a digital marketing session followed, where we translated target audience, core values, and brand personality into an online strategy. The workshop covered:  

  • KPI’s & metrics
  • Demographics
  • Customer journey & touch points
  • Channels & strategies
  • Content pillars

The rebranding and new website are seamlessly integrated into the digital marketing, managed by Komate for maximum visibility on the right platforms. This includes:  

  • SEO & SEA
  • Social media marketing   
  • Content creation & planning
  • Email marketing  
  • Analytics & optimisation

Social media & online ads.   

In addition to Facebook and LinkedIn, Instagram and Pinterest were added to increase inspiration and customer interaction.

Platteau managed two Google Ads accounts from the former websites. These have now been consolidated into one ad account, ensuring a more efficient and consistent advertising approach.

The result? 

Platteau's Digital Marketing follows a strong omnichannel strategy, with a consistent brand style that ensures a recognisable appearance. Online, customers can explore the offering, find inspiration, and receive practical tips.

Facts matter!

Where does Platteau Ramen & Outdoor stand today after these changes? 

01. Relevant website visitors

Before the collaboration between Komate and Platteau (before November 2024), there was a large number of foreign users, primarily from the US and Canada. However, the engagement from these users was significantly lower, indicating that international visitors are less relevant to Platteau Ramen & Outdoor's target audience.

02. Growing engagement

The number of active users and engagement in cities like Brussels, Dendermonde, and Lebbeke has increased, with a higher engagement rate and more sessions per user, indicating stronger interaction in these regions.

03. Seasonal trends

The number of active users is higher in October and November, which is linked to the specific autumn campaign that Platteau organises annually.

04. Social media growth

Platteau Ramen & Outdoor has seen clear growth on social media, especially on LinkedIn, where the number of followers is rapidly increasing, highlighting greater engagement from both existing and new audiences.

05. Consistency

The rebranding is also consistently applied across all social media platforms, ensuring enhanced brand recognition and a unified appearance in line with the company's core values.

06. Brand awareness

Thanks to this strategic approach, Platteau's reach is not only growing but also building a stronger and more professional brand image, contributing to long-lasting relationships with customers and partners.